I began designing websites and creating brand identities at my father's company in the late 2000's. It was like uncovering lightning in a bottle! I suddenly found I had the ability to realize what I could see in my mind through coding, digital design and rapid prototyping! I expanded quickly into using these skills to create engaging presentations and unique, exciting videos.
This lead quickly into working on large projects for the British National Health Service and many charities and organizations like Birmingham's South & City College.
I've been fascinated with magic since I was 11-years-old when my father performed a simple trick and explained it clearly to me. The revelation that I, as a shy young teenager who struggled to make friends and speak to people, could perform these impossibilities led to a lifelong love of performance, theater and mystery.
I also adore stories, storytelling, reading, writing, films and the psychology behind how and why they all work and engage us on a deep, emotional and meaningful level.
My slightly odd mix of self-taught skills and unique background always gave me a different perspective on the world, but it also meant I've often suffered with depression, social anxiety and severe imposter syndrome.
I am a firm believer in the power of human potential, however, and I see now that my mental health experiences are not setbacks or obstacles, but tools that give me a different way of seeing and the ability to connect with others, to understand where they're coming from and to help them along their own journey.